The TEAM THAT REINVENTED ID Security

Eli Farhood

Founder & CEO

A trader, an analyst and a portfolio manager for two decades managing assets in stocks, commodities and Forex. During his career, he gained a deep knowledge of cybercrimes, money laundering and the risks of mishandling client's data. He holds FINRA Series 3 and 34 licenses for Futures and FX.

Joe Farhood

Co-founder & CTO

Joe is a serial entrepreneur. He had his first startup at age 21 and sold a security software to thousands of clients at age 25. His endeavors incorporated the early use of hardware and time-based variable passwords and patent-pending inventions in human detection, communication security and a biometric landmark analysis.

Dr. Eric Gosink

UC Riverside I-Corps Mentor

Eric helps inventors turn their ideas into products people want. He Specializes in early stage technology with expertise in scientific research, technology transfer, patent management, business development, strategic alliances, negotiating, market research, business mentoring and educational outreach.

Scott D. Witt

Business & Technology Officer

Serial entrepreneur, engineer/MBA, working at the intersection of people & technology and strategy & execution. Two decades of experience in early-stage startups as a cofounder, CXO, contributor, advisor, and educator. Active in academic-industry collaborations such as NSF’s C2SHIP program.

Richard Greenberg, CISSP

Information Security Officer

A well-known Cyber Security leader, evangelist, advisor, and speaker, brings over 30 years of management experience, including being a CISO for 15 years. He is an ISSA International Distinguished Fellow, is on their Honor Roll, and is president of the ISSA Los Angeles Chapter.

Nicolette Haines

Marketing Manager

After graduating from Rutgers University, she has become a marketing professional that has gained years of experience working marketing roles in the cybersecurity industry and various others. She now leads our marketing efforts and is our brand ambassador for Katsh.

The TEAM THAT REINVENTED ID Security

Providing people the power to achieve their goals anywhere and anytime by digitizing and securing their identification.

We envision a future where people use their Digital IDs online the same way they use their Government IDs offline. Authorizing transactions, meeting new people, engaging with content or gaining trust and credibility, are just a few basic needs in our digital life.

The TEAM THAT REINVENTED ID Security

Providing people the power to achieve their goals anywhere and anytime by digitizing and securing their identification.

We envision a future where people use their Digital IDs online the same way they use their Government IDs offline.​ Authorizing transactions, meeting new people, engaging with content or gaining trust and credibility, are just a few basic needs in our digital life.​

We envision a future where people use their Digital IDs online the same way they use their Government IDs offline. Authorizing transactions, meeting new people, engaging with content or gaining trust and credibility, are just a few basic needs in our digital life.